Bloc

Bloc

Bloc

Typography

Typography

Motion

Motion

Overview

Bloc is a custom kinetic typeface inspired by geometry, boldness, and modernity.

Bloc is a custom kinetic typeface inspired by geometry, boldness, and modernity.

The process of designing Bloc involved refining letterforms, exploring motion, and ensuring the typeface was versatile for both static and animated use.

Role

Role

Role

Typeface Designer

Motion Designer

Typeface Designer

Motion Designer

Team

Team

Team

Kathryn Kopec

Kathryn Kopec

Kathryn Kopec

Deliverables

Deliverables

Deliverables

Typeface

Case Study


Typeface

Case Study


Tools

Tools

Tools

Adobe Suite

Adobe Suite

Design System

Establishing Structure

Establishing Structure

Establishing a base system for the letter designs was essential to ensure cohesive letterforms.

Typeface

Creating Two Styles

Creating Two Styles

Developing both filled and stroke variations allowed for versatility while maintaining a unified aesthetic.

Application

Design in Use

Design in Use

Showcasing the letterforms in context demonstrated their functionality in real-world applications.

Case Study

Exploring Motion

Exploring Motion

Integrating motion brought the letterforms to life, highlighting their dynamic potential.

Takeaways

What I Learned

What I Learned

This was my first time designing a full typeface. It was an opportunity to refine my skills in crafting letterforms while exploring the nuances of typography's impact.

This was my first time designing a full typeface. It was an opportunity to refine my skills in crafting letterforms while exploring the nuances of typography's impact.

Balancing Form and Function

Crafting a typeface required harmonizing visual appeal with practical readability.

The Impact of Iteration

The Impact of Iteration

Through constant refinement, the typeface moved closer to its intended personality.

Expressing Personality

Expressing Personality

Having fun allowed the typeface to develop a distinct, lively character.


Motion in Mind

Motion in Mind

Considering how the typeface responds in animation added depth and versatility.

Say Hi ✌︎

© Kathryn Kopec 2024

Say Hi ✌︎

© Kathryn Kopec 2024

Say Hi ✌︎

© Kathryn Kopec 2024

Say Hi ✌︎

© Kathryn Kopec 2024