Overview
This project created an immersive pop-up to highlight Rick Owens’ aesthetic. The space features a lower area with products and an upstairs AR experience to try on outfits and explore the brand’s archives.
Moodboard
A blend of industrialism and grunge, the moodboard features raw textures, metal accents, and oversized silhouettes, evoking a rebellious, urban decay with a modern, structured edge.
3D Prototype
The pop-up immerses guests in Rick Owens' aesthetic, with shoes, clothing, and furniture on the lower level. Upstairs, AR mirrors and mannequins showcase clothing and archived runway pieces, bringing the brand’s identity to life.
Takeaways
Spatial Experience
Layout shapes the brand’s identity and enhances user engagement.
AR and curated displays fully immerse guests in the brand.
Materials, lighting, and interactivity define the space’s energy.
Learning a new program was challenging but added another valuable tool to my skillset.