Rick Owens
Rick Owens
Rick Owens
3D
3D
Spatial Experience Design
Spatial Experience Design
Overview
Rick Owens is known for his bold, avant-garde designs that blend grunge, goth, and high fashion.
Rick Owens is known for his bold, avant-garde designs that blend grunge, goth, and high fashion.
This project created an immersive pop-up to highlight Rick Owens’ aesthetic. The space features a lower area with products and an upstairs AR experience to try on outfits and explore the brand’s archives.
This project created an immersive pop-up to highlight Rick Owens’ aesthetic. The space features a lower area with products and an upstairs AR experience to try on outfits and explore the brand’s archives.
Role
Role
Role
Spaital Designer
3D Designer
Spaital Designer
3D Designer
Team
Team
Team
Kathryn Kopec
Kathryn Kopec
Kathryn Kopec
Deliverables
Deliverables
Deliverables
3D Model
3D Model
Tools
Tools
Tools
SketchUp
Adobe Suite
SketchUp
Adobe Suite
Moodboard
Industrial and Grunge
Industrial and Grunge
A blend of industrialism and grunge, the moodboard features raw textures, metal accents, and oversized silhouettes, evoking a rebellious, urban decay with a modern, structured edge.
A blend of industrialism and grunge, the moodboard features raw textures, metal accents, and oversized silhouettes, evoking a rebellious, urban decay with a modern, structured edge.
3D Prototype
Pop Up Experience
Pop Up Experience
The pop-up immerses guests in Rick Owens' aesthetic, with shoes, clothing, and furniture on the lower level. Upstairs, AR mirrors and mannequins showcase clothing and archived runway pieces, bringing the brand’s identity to life.
The pop-up immerses guests in Rick Owens' aesthetic, with shoes, clothing, and furniture on the lower level. Upstairs, AR mirrors and mannequins showcase clothing and archived runway pieces, bringing the brand’s identity to life.
Takeaways
What I Learned
What I Learned
This was my first time designing an immersive pop-up. It allowed me to refine my spatial design skills while exploring how environment and interactivity shape brand experience.
This was my first time designing an immersive pop-up. It allowed me to refine my spatial design skills while exploring how environment and interactivity shape brand experience.
Spatial Experience
Layout shapes the brand’s identity and enhances user engagement.
Brand Immersion
Brand Immersion
AR and curated displays fully immerse guests in the brand.
Creating Atmosphere
Creating Atmosphere
Materials, lighting, and interactivity define the space’s energy.
3D Modeling
3D Modeling
Learning a new program was challenging but added another valuable tool to my skillset.