Acorns For Her
Acorns For Her
Acorns For Her
Made investing approachable for women through an integrated campaign
Made investing approachable for women through an integrated campaign
Role
Role
Art Direction
UI/UX Design
Motion Design
Timeline
Timeline
4 Months
4 Months
Tools
Tools
Figma
Adobe Suite
Figma
Adobe Suite
The Brief
Acorns For Her is aimed at closing the gender gap in financial literacy
Acorns For Her is aimed at closing the gender gap in financial literacy
The goal was to make investing accessible and shareable for women, using the Acorns app as a tool for empowerment. I spanned the campaign across digital, social, and experiential channels, turning investing into an approachable, everyday habit.
Read my thesis on how the digital shift of money reveals a financial literacy gap:
The goal was to make investing accessible and shareable for women, using the Acorns app as a tool for empowerment. I spanned the campaign across digital, social, and experiential channels, turning investing into an approachable, everyday habit.
Read my thesis on how the digital shift of money reveals a financial literacy gap:
Thesis Essay
Thesis Essay
Advertising Campaign
Challenging Norms
Challenging Norms
Bold posters in cities across the country used humor and heat to reframe outdated views on money, sparking conversation in public spaces.
Bold posters in cities across the country used humor and heat to reframe outdated views on money, sparking conversation in public spaces.
Digital Product
Designing Experience
Designing Experience
Within the Acorns app, users could now opt into For Her—a curated ETF investing in women-led companies and brands driving equity making wealth-building feel intuitive and empowering.
Within the Acorns app, users could now opt into For Her—a curated ETF investing in women-led companies and brands driving equity making wealth-building feel intuitive and empowering.
For Her ETFs
For Her ETFs
Users can add a For Her ETF to their portfolio, with automatic investing and round-ups built into the Acorns app
Users can add a For Her ETF to their portfolio, with automatic investing and round-ups built into the Acorns app
Women Led Companies
Women Led Companies
Each ETF is a diversified fund of women-led companies that champion gender equity
Each ETF is a diversified fund of women-led companies that champion gender equity
Guerilla Marketing
Building Connection
Building Connection
Trees would be planted across cities, each with a plaque spotlighting a woman in business or finance, inviting passersby to learn more and invest with purpose.
Trees would be planted across cities, each with a plaque spotlighting a woman in business or finance, inviting passersby to learn more and invest with purpose.
Takeaways
What I Learned
What I Learned
Working with a mature brand on a long-term thesis taught me how to design with intention. I discovered how structure can fuel creativity, how social impact can guide design, and how much I enjoy building within complex, high-trust spaces like finance.
Working with a mature brand on a long-term thesis taught me how to design with intention. I discovered how structure can fuel creativity, how social impact can guide design, and how much I enjoy building within complex, high-trust spaces like finance.
Embracing Constraints
Embracing Constraints
Clear brand guidelines freed me to focus on deeper creative problem-solving.
Designing for Impact
Designing for Impact
Tying social issues into product design gave the work meaning beyond aesthetics.
Leaning Into Finance
Leaning Into Finance
I realized my interest in designing for serious, real-world financial tools.
Enduring the Process
Enduring the Process
A months-long build taught me patience, discipline, and how to sustain vision.
Next Project
Next Project
Next Project