Overview
Pain Points
The UI and design system were outdated, still using previous brand colors and fonts.
Research data is cluttered, making key insights hard to grasp.
Lack of clear distinction hinders navigation and user clarity.
Missed Opportunities
Not leveraging AI or new products missed opportunities for greater user engagement.
Wireframes
Membership Platform
Membership Platform
Membership Platform
Membership Platform
Membership Platform
Design System
Takeaways
Preserving Familiarity
Ensuring the redesign doesn’t confuse long-time users is crucial.
Creating clear visualizations of complex data is essential for innovation leaders.
Many design iterations can be discouraging, but they lead you where you need to be.
Working with the dev team taught me how to adjust designs to meet technical needs.